2014 Schuco 1:64 series, a review

Posted by: jclevering in Member Blogs

Schuco presented a lot of new diecast vehicles on the 2014 Nuremburg Toy Fair. Amongst the plethora of 1:87, 1:43 and other scales, there was the announcement Shcuo would be making a series of 1:64 diecast vehicles. All models are of German origin (Audi R8, Porsche 911 Turbo (991), Porsche 911 Turbo (930), Porsche Boxster S (981), classic Volkswagen beetle and Transporter). A rather conservative approach.

Unfortunately, Schuco presented the pictures in the catalogue, their site and in Nuremburg itself of preproduction vehicles, which were not the same quality as the actual miniatures. In fact the quality is better! An example is the Audi R8, which was presented without the characteristic silver coloured "blade" whereas the actual production version does have a silver blade. The Porsche Boxter actually contains an interior with colour accents, unlike the presentation version.

DSCF6466As a result, not many orders were placed.

Another issue with the series is that the approach was to do German cars only, some of them done by competitors already. One could argue that the upteenth Audi R8 or Beetle is not very interesting for the collector. It's another example of a German diecast manufactur completely miscalculating the 1:64 scale. Kyohso, Tomica Limited, Greenlight and AutoWorld show that you can be succesfull in this scale.
DSCF6465Potentially the brand name Schuco is limiting the appeal. The other diecast brand of the Simba-Dickie group is Majorette. I could imagine the series having prospered in the hands of Majorette.

DSCF6464Now despite my negativity with regards to brand, choice and presentation, the actual production vehicles are quite good and well worth collecting. The miniature cars come with rubber (like) tyres, seperate lenses for headlights and rear lights and offer good paint details (like the Porsche logo). They're about 8 euro each, which is the same price you pay for a vehicle in the same class in Europe (Greenlight sells for about the same price in Europe and offers similar quality). Packaging too is nice, with an actual box, enough space for the car to "breath" and nice presentation. At 8 euro it is relatively expensive for diecast in this scale, but as said, quality justifies the price.

 

I am hoping the sales person is wrong and the series will continue. I will certainly try to get all examples.


Update 17-04-2015: Schuco was on the Nuremberg Toy Fair in 2015 and showed a continuation of the 1:64 line with some more interesting vehicles. A classic Mini, Citroën 2CV and BMW Isetta are planned along newer cars such as the Lamborghini Huracan.

Tags: Vehicles, Tales of Toy Cars

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