Airfix & HornbyIt is hard to make money from running a plastic kit business it would seem. Since the very first injection moulded kits were introduced into the UK in 1936, many companies have come and gone. On paper the business model does not look attractive. Invest heavily in expensive steel tools, heavy marketing and promotion to sell a low-cost product with unattractive margins to a public that at best is nit-picking and can even be downright hostile. If you can sell 8-10,000 of each model you will recoup your tooling costs…