Editor series : Dinky-Toys by Atlas
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TOPIC: Editor series : Dinky-Toys by Atlas

Editor series : Dinky-Toys by Atlas 10 years, 6 months ago #1

Platinum Boarder
Hello Mr Moderator. I don\'t know if this thread had better been in Dinky section.

Late 2008, Atlas french well-known editor gave to collector the opportunity to have a Dinky-Toys copy for only 2,99€.

It was Citroën DS19. The cast was very near exactly the same the old toys was.

Second model, offered early 2009 was a Citroën too. A yellow 2CV. Always with high fidelity.

Though following models were not so accurate than first ones, this collection have a great success.

I even sold a model to an Australian collector, that collect these models via ebay.

What do you think of that kind of collection ?
For me it was a real opportunity to have very good looking cars for a poor example one\'s price.
Would you buy such products ?

I think you have such collections in others countries (cars of century by Corgi if I\'m not wrong...).
Do you have such diecast replicas collections?

This Dinky-Toys collection is now offering its 19th occurence.

Lets see the 17th first models.
(Bentley, RR and caravan are original ones, not replicas)



Gaz station and road signs were free accessories (and even a 1954 catalogue replica) given with 2CV.

Are you interested in detailed model picture ?

I don\'t have many individual pics, but I would be happy to make someones to share with you.

Re:Editor series : Dinky-Toys by Atlas 10 years, 6 months ago #2

Moderator
Very nice collection! Less than 3 Euros each? Well worth the cost! I have done 2 collections, one of Corgi fire engines, and another for my middle son of American pick up trucks (utes) in 32nd scale. Very informative post Corky, thank you!

Re:Editor series : Dinky-Toys by Atlas 10 years, 6 months ago #3

Platinum Boarder
No ! Only the first ones. It\'s appeal ! Every press collection, here in europe works like that. Sometimes first model is worth 1€.

In fact, the first model of this dinky collection was 2,99€ and you had nothing to pay if you wanted the second one.

The second one was 24€. But you had the gas station, the Dinky badge, six road signs, and a 1954 catalogue. And if you took the third model, all that was only 13€.

Each following model was 24€ as they are today.

But sometimes, if you tell Atlas a model has a slight fault, you don\'t have to give it back. You got a new one. I played this joker card four times for the 19 models I had.

Re:Editor series : Dinky-Toys by Atlas 10 years, 6 months ago #4

Platinum Boarder
I wouldnt mind some of these are they still available? Do Atlas export them to the UK or do you have to get them direct from Atlas.

Re:Editor series : Dinky-Toys by Atlas 10 years, 6 months ago #5

Platinum Boarder
You can have them direct from Atlas in Belgium and France or... anywhere else on ebay !!! lol

Re:Editor series : Dinky-Toys by Atlas 10 years, 6 months ago #6

Platinum Boarder
Thanks Corky

Re:Editor series : Dinky-Toys by Atlas 10 years, 3 months ago #7

Platinum Boarder
My opinion is that these Chinese made Dinky are counterfeits. Who owns the rights to the models ? The owner of the trade mark is not necesarely the owner of the designs. And Mattel does not own the marque DINKY TOYS but only DINKY.


Last Edit: 10 years, 3 months ago by dinkycollect.

Re:Editor series : Dinky-Toys by Atlas 10 years, 3 months ago #8

Moderator
Hmm, an interesting assertion. But who is going to take on Mattel\'s lawyers? Intellectual property is in large part down to usage, the more that Mattel continue to make or license products using the name without challenge, the harder it would be for anyone to claim that they had been disadvantaged by them.

Such rights are not vested in perpetuity and need to be used. The real damage to the Dinky brand was done by General Mills acquiring it in 1981 as part of the liquidated Airfix empire and then failing to use it. This resulted in Matchbox/Universal obtaining rights for a song by means of claiming usage and then effectively offering General Mills a small fee on the basis that there were ample grounds for a protracted legal dispute as General Mills had effectively allowed their rights to lapse.

The toys Matchbox issued in order to gain those rights used the Dinky Toys logo so unless there is evidence to the contrary, I would say that they de facto gained the right to both forms of the name. They were sold to Tyco in 1992 and Tyco were sold to Mattel in 1997, who whilst never properly using the brand, have been very careful to keep the Dinky name in use enough to prevent anyone else claiming title.

As regards the intellectual property to the moulds, in fact the biggest copyright issue tends to be with the manufacturer of the actual vehicles modelled - hence the need to license image rights from the likes of Citroen, Mercedes etc. As regards the rights to the model, the same principle applies - who is going to sue them for use of old model designs? Arguably they have the best claim as there is a chain linking them to the original firms. 

Re:Editor series : Dinky-Toys by Atlas 10 years, 3 months ago #9

Platinum Boarder
What a boring subject to me !!!

I\'m glad to have such \"dinky like\" as I could\'nt afford so many original ones. Some are not very accurate (but were originals still précise ?) and some are very near original toys.

And as I like to say, in about 100 years ago, Atlas probably would have same value as the 1950\'s and 60\'s ones...

And man must know that many detractors, have subscribed to this Atlas collection...
Last Edit: 10 years, 3 months ago by Corky.

Re:Editor series : Dinky-Toys by Atlas 10 years, 3 months ago #10

Platinum Boarder
How can one subscribe to such poor quality models. I have and will not but I am receiving the models on behalf of English friends.
I have received a light fifteen without head lights, a Fiat with the rear axle so short that the wheels can not turn, a Citroën H which seem to be 4 wheel drive and a badly assembled one. See picture.

When one calls the customer service, the girls answer very nicely that a replacement model will be sent. As these models are not received after a couple of weeks, Atlas argues that they are short of models. I am still hoping to get a replacement light fifteen after a year but start to think that I will never see it although it has been paid for.
As far as the quality of paint and reproduction is concerned, no comments are necessary to the following pictures.









Atlas has a most peculiar way of promoting their sales. When I wrote on their forum that a huge exhibition of Dinky Toys had been organised in England to commemorate the 75th anniversary of the marque and that nothing had been done in France either by manufacturers or the French Dinky \"club\" Atlas developed a special 75th anniversary set of two vans.


This set was advertised as official re-issues. The problem is that Meccano never made this van in this finish !



This letter from Atlas states : \"official re-issue of the very rare Peugeot D3A \"BB Lorrain\"\"
In fact the BB Lorrain advert is a very rare code two of a 25d 2cv van only 80 of which were made in 1959. Being one of the rarest post war Dinky Toys, one of these mint boxed 2 cv was auctioned for £ 8892.
Corky, do not think that the Atlas Peugeot van will ever reach this price, copies never gain any value except if they are sold as originals. If you want to make an investment, choose something else.

Re:Editor series : Dinky-Toys by Atlas 10 years, 3 months ago #11

Moderator
They appear to be emulating the quality control of the Liverpool made toys from the 1970s (which was actually pretty appalling)!

I agree that the only role for the Atlas re-issues is if you want the models at a (relatively) budget price as value wise the reissues cannot hope to rival mint originals.

Mattel\'s overall (lack of) marketing strategy for the heritage brands in their stable (particularly Dinky and Models of Yesteryear) is I find very depressing. They very cynically ensure that trade mark ownership is retained whilst doing nothing to develop or promote them, or even license them to someone that would!

Re:Editor series : Dinky-Toys by Atlas 10 years, 3 months ago #12

Platinum Boarder
But this collection is one of the most popular, because many poeple (the same that are detracting this collection) hope to make profit selling their cars to some other collectors.

And perhaps some are collecting these cars for foreign friends. But tell me why they\'re even playing Atlas contests to win such ugly models ? ...

I\'m sick earing such a speech.

Atlas is doing \"Dinky Like\" models. Not real Dinky. And they don\'t try to deceive nobody.

Some people are sometines unlucky with the cars they recieve, but many other are very satisfied with them.

And when you\'ve got almost all original dinky, why only just take a look at this collection.

And they\'re today cheaper than original Dinky during the 50\'s.

I like very much these chinese products, and when there\'s a little problem with it, Atlas send you a new one. Where is the problem ?

Re:Editor series : Dinky-Toys by Atlas 10 years, 3 months ago #13

Platinum Boarder
Dear Corky,

I have looked at some old original Dinky Toys price lists and updated the prices with an inflation calculator :

www.france-inflation.com/calculateur_inflation.php

The 1935 Roadster and racing car would cost today 2 Euro each.
The Rolls Royce and Chrysler Airflow would cost 4 Euro Each.

From the 1963 price list
The DS 19, Peugot 403, Alfa Romeo, Floride would cost today 5 Euro each
The Peugeot 404, Panhard PL 17, Citroën HY Cibié and the Estafette pick-up would be 6 Euro
and the Fiat 1800 with suspension and interior would be 7 Euro

This is far below the 27.40 Euro which the Atlas models cost.
All the best.

Re:Editor series : Dinky-Toys by Atlas 10 years, 3 months ago #14

Platinum Boarder
There is nothing like the original although imitations may look nice the value is never the same.

Re:Editor series : Dinky-Toys by Atlas 10 years, 3 months ago #15

Platinum Boarder
dinkycollect wrote:


Dear Corky,

I have looked at some old original Dinky Toys price lists and updated the prices with an inflation calculator :

www.france-inflation.com/calculateur_inflation.php

The 1935 Roadster and racing car would cost today 2 Euro each.
The Rolls Royce and Chrysler Airflow would cost 4 Euro Each.

From the 1963 price list
The DS 19, Peugot 403, Alfa Romeo, Floride would cost today 5 Euro each
The Peugeot 404, Panhard PL 17, Citroën HY Cibié and the Estafette pick-up would be 6 Euro
and the Fiat 1800 with suspension and interior would be 7 Euro

This is far below the 27.40 Euro which the Atlas models cost.
All the best.
That\'s a politician speech...

Your counting base is a bit different from the official french one.
And after all these years, the only way to compare is to remeber how much a worker did earn then and how much he earns today...

You will see how expensive was a Dinky-Toys for a french worker in the 50\'s.

And the thing I wanted to say is that this collection is disparaged by many people, but it\'s Atlas best seller.
That\'s like porn movies. Everbody have heard about that, but nobody haven\'t seen one.

Anyway, they\'re so cheaper than original ones that they\'re very attractive. And if they\'re not exactly as the original were, don\'t forget Dinkys weren\'t hi-fi models. Why wanting these new releases to be exactly the same as toys that weren\'t exact real car\'s replicas ?

And the worldwide well-known french Dinky-Toys expert, is consulting for Atlas Company.

You will see, on ebay, that some Atlas gift sets are sold more than twice they\'re worth !

They\'re lovely model cars, with shimmering colors, nice boxes, and are to sum up very... dinky.

Let\'s discover this collection, here : http://www.corky.fr/?page_id=60 or best here http://cntrois.over-blog.com/article-22434472.html and enjoy it !

Last Edit: 10 years, 3 months ago by Corky.
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