We have run some numbers and estimate the annual spend on UK toy fairs to be between £25-40 million.
Here is our own estimate
Source: www.ToyCollector.com Estimate (collectors might collect more than one subject in which case their first choice of subject was counted)
After buying Airfix Hornby has snapped up another piece of the model market with the acquisition today of Corgi, the maker of miniature vehicles.
The deal brings Corgi's die-cast cars, lorries and buses alongside model trains, Scalextric racing cars and paint within Hornby's growing stable of great British toy brands.
Hornby chief executive Frank Martin said today that Che plans to grow Corgi sales by targeting a younger audience, and hopes to sign licencing deals with popular children's characters.